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Unless you’ve been living under a rock for the past few years, chances are you’ve at least heard of Facebook. More likely, however, is the chance that you have used Facebook as a way to get and stay connected with friends, post your pictures, play games and generally divert yourself from that ever-growing to-do list. But did you know that you can use Facebook to actually tackle that to-do list when it comes to your promoting your business? Yes, it’s true: Facebook is a valuable marketing tool for your business if you know how to make it work for you.

Why use Facebook as a marketing tool? Because so many millions of people use Facebook daily, that’s why. If you can figure out how to mount a successful Facebook marketing campaign, you’ll be well on your way toward making a lot of money. To do that, you’ll have to figure out how Facebook works and how you can take advantage of the tools it offers to promote your business.