For agents and brokers, much of their time is spent trying to find new clients. In fact, for most Agents and brokers, getting new leads takes up most of their time and money. However, if you compare the top producer real estate agents against the competition, it quickly becomes clear that their major time investment is actually devoted to selling property. This begets the question, what are the top-producing real estate agents doing that is so significantly different than their competition?

If you look at how the top producer agents run their company in comparison to their competition, you find that the real estate agents that make the most money rely on technology, systems and a support team to do the heavy prospecting and lead generation. This allows the REALTOR more time to focus on selling, closing listing presentations and growing sales.

In contrast, the majority of Agents and brokers are solo entity offices. Even when working with a broker, these agents are regularly left to their own devices to attract new customers, promote their services and finally close sales. Alas, this lack of assets repeatedly manifests itself in a real estate agent whose income is barely above the poverty line.

Luckily, for the rest of the REALTOR population these tools are not unique to the top producers. In fact they are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective customers. Marketing tools such as mobile marketing assets, online programs and lead generations services can give rise to a stream of new clients. For most sales agents, even basic web tools like the Redex Agent Sites can help improve the number of leads in the sales funnel. All of this technology is available and can provide an immediate impact on the REALTOR’s bottom line.

With few exceptions, all of these tools are available to all real estate agents, and when comparing the monthly fees to the potential profit, the justification for the investment in real estate marketing gets clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of business. In point of fact, services like Twitter and Facebook which can be great resources for leads are free.

The point is simply that as a Agents and brokers, a tiny investment in traffic generation technology and tools that automate and organize lead acquisition can make the definitive difference in the degree of success for the real estate agent.

Realtors, visit the Redex Fsbo service listing lead service real estate to learn how to attract listings, and grow your sales. Join us today and for fsbo and listing leads and grow your sales.