Have you ever been sitting down having a conversation or dinner with your family when the telephone starts to ring? You answer the phone just to hear a salesman on the other end trying to convince you to change your long distance provider or to buy a funeral plot. With anger you tell the salesman to remove your name from whatever list he is using. While slamming the phone down you are praying he got the message and won’t call again. That salesman is cold calling. He somehow got your name and phone number, usually having purchased it from a company that had it because you signed up for something. The salesman is calling your number with hopes of selling you whatever he’s offering. This exact scenario happens frequently when salespeople resort to cold calling. They get used to being called nasty names, cussed at, and being hung up on. Even with all the abuse a salesman takes, he keeps plugging away, calling total strangers with the hope that at least one of them will say yes.

This is not the way to get financial sales leads. Instead, you should be taking advantage of internet marketing. When you use internet marketing to gather leads, potential customers seek you out instead of the other way around. Because a customer is already interested in the product or service you’re selling, they are much more likely to buy. The chances of selling your product or service increase exponentially when a person is already looking for what you’re offering. If you are interested in learning how to attract these customers and generate some genuine financial sales leads, you will be pleased to discover that is really very easy. It simply takes some time and plenty of dedication.

SEO

SEO or Search Engine Optimization is the process of using specific techniques to get your site to the first page, and hopefully to the top of the search engine results page. You can accomplish this by carefully choosing keywords and posting them strategically in blog posts or articles on your sites pages. For example, your website is used to market an e-book on financial planning. You would use keywords like make money, earn money online, how to make more money, etc. When a person types one of these words into the browser of their chosen search engine, your site will appear. Next they click through to your site, like what you’re offering, and make a purchase. This person was actually searching for the product or service you are selling. This is far better than cold calling complete strangers that may or may not have any interest in what you’re offering. Many of the top salespeople these days are using SEO to generate plenty of financial sales leads.

SEO is a constantly evolving technique. It can involve article marketing, backlinks, pay-per-click, keyword density and much more. Takes some time to learn about SEO and start implementing it. Before long your business will really start to take off. Stop cold calling and draw interested customers to you and get all the financial sales leads you need.

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